Company: Italic

Industry: E-commerce

Use Case: Inventory & Fraud Monitoring

Problem: Reactive operations leads to lower order volume and disappointed customers

Solution: Allow non-technical team members to easily create and manage alerts

Outcome: Real-time inventory management, increased promotion-driven revenue, and improved customer satisfaction

Background

Italic is an e-commerce company that sells unbranded luxury-grade essentials from the same manufacturers as your favorite brands. With hundreds of product SKUs, keeping inventory sufficiently stocked is crucial but challenging to monitor manually. 

Problem

Italic was looking for ways to turn their ops teams proactive without having to constantly stare at dashboards. For instance, they wanted to become more proactive when popular items became low-stock. They needed to make sure that discounted items did not sell out before promotions ended as it would be a negative experience if a customer tried to redeem a code only to find the product unavailable. The team also sought a way to detect fraud in real-time. They needed to proactively flag and review large orders for certain items like jewelry and purses.

"Whenever there's an order over a certain amount we need to check whether there's fraud involved."  

Solution

Italic used Avenue's platform to set up an inventory monitor that tracks quantities across products and sends alerts to Slack when stocks hit preset minimums. This immediately notifies the inventory management team to take action before items run out of stock completely. Avenue also monitors customer orders over a certain amount to flag for potential fraud on items like jewelry and purses. 

 "Avenue is easy to configure and manage, even for non-technical team members, which is a huge plus for us.”

Outcome

With Avenue, Italic eliminated unexpected out-of-stock situations that previously lost sales and frustrated customers. Promotions now drive revenue successfully without inventory depleting prematurely. The operations team also gains visibility into large transactions to verify legitimacy when needed. With Avenue as their inventory and order monitor, Italic can optimize their supply chain and merchandise operations to deliver a smoother customer experience.

Looking to automate alerting? Get in touch with our sales team here!